Insights

Practical guides to building AI and software that ships

Written by the team that scopes, builds and runs these systems. No trend reports, just the questions founders and operators ask us before a project starts, answered in plain language.

Latest articles

3 guides on AI projects, product decisions and software cost.

  • AI in practice7 min read

    How to scope an AI chatbot or agent project before you build it

    Most AI assistants that stall do not fail on the model. They fail on scope: an unclear job, no access to the right data, and no agreed definition of good. Here is how to answer those questions before anyone writes a prompt.

  • Building products6 min read

    Web app or mobile app: which should your first product be?

    Choosing between a web app and a mobile app for your first release affects cost, release speed and how people find you. The right answer comes from your users’ context, not from what competitors have.

What we write about

Four topics, chosen because they come up in nearly every first conversation.

AI in practice1 article
Scoping, building and running AI assistants, agents and automation that hold up in production.
Building products1 article
Platform, architecture and product decisions for teams shipping web and mobile software.
Startup engineeringComing soon
Technical choices for founders who need to move quickly without a rewrite later.
Cost & engagement guides1 article
How software estimates are built, what drives cost, and how to compare proposals.

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